You gotta work hard to keep up with them

norr has done it again. I wrote a while ago about the advert that asked us, in what some people might consider poor taste, to treat stock cubes as though they had been abandoned like neglected children. The effect was heightened by broadcasting this immediately after an appeal by the NSPCC.

This time the Knorr ad, in a way that will offend far fewer people, refers to a different icon: "All we are saying is, 'Give peas a chance'." What would John and the other Fab Three say?